having a serverside tracking setup means you can track up to 40% more conversions, which ultimately leads to wiser budget allocations and will save you tons of money.
better SEO results
server-side tracking shifts scripts from the client-side to server-side, resulting in a faster website, which enhances conversion rate optimization and improves SEO ranking.
control your data
take control of your own data, and choose exactly when and how to deploy it - this way you're not limited to 3rd platform restrictions.
